Ridge Wander

For years, digital PR was a mix of gut instinct and relationship building. You pitched stories, you built links, and you hoped for the best. But the landscape has shifted. In 2026, the most effective campaigns are built on hard numbers and real audience signals. This is where data-led digital PR comes in, and it is changing how SEO experts build authority, earn trust, and generate meaningful coverage. I have seen the difference firsthand. Early in my career, I ran a campaig